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Carol Houghton: Will the QR code novelty wear off?
ComQi, a provider of digital signage and display technology, recently launched five new place-based mobile applications interacting with digital signage displays in a retail venue. As industry expert Mike Fairley says, ‘It’s one thing to link with digital signage in store, but if the consumer wants to follow-up at home then the communication link will also have to be with the label.’ Continue reading…
Carol Houghton: What’s in store for 2012?
2011 was an eventful year in the label world. This year, the popularity of ‘smart labels’ will surely continue to grow and new innovations will be launched accordingly Continue reading…
Danielle Jerschefske: CPGs want packaging like their brands – sustainable and premium
Change is inevitable. CPGs are feeling increasing pressure from consumers to lower the total carbon output of their products’ life-cycles. They are evaluating packaging on a macro level – reviewing specific areas within the value chain that can reduce wastage and pollution Continue reading…
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